Pace Musical Theater
During my time as a student in Pace University’s Musical Theater program, I was tasked with running the program’s Instagram account. The account has always been student-run, so it was not an official account of the University. This meant that I was able to take some creative liberties with the way I designed the page. When observing other musical theater program accounts, I enjoyed how professional they looked. Each of them had a very strong visual identity, and were instantly recognizable as belonging to that particular school. I wanted to achieve that with @pacemusicaltheater, so I created a branding kit from scratch. This account still leverages the branding kit I created even after my graduation.
Note: my tenure was from May 20th, 2022-June 10th, 2024. Any content before then was not created or posted by me. Content posted after these dates uses templates I created.
Branding Kit
Content
As the sole manager of this page, I was in charge of finding content to post, creating the posts, writing captions, scheduling content, facilitating story takeovers, and engaging with our fast-growing audience. This page was most often used to celebrate current and former students’ successes in their careers, but was also used as a platform to advertise shows, events, and other community news.
Analytics
During my approximate 2 year tenure, I increased engagement by 250% and earned over 2,000 additional followers. I typically posted between 4-6 days a week and this consistent content earned over 70,000 likes.